Try Uglyads.com

Step 1: Research & Strategy
We start with in-depth research into your target audience—how they speak, what they care about, and the challenges they face. We group your audience into distinct cohorts or personas and document everything in a Messaging Blueprint, which tracks your product’s features, benefits, offers, claims, and other critical marketing elements. This serves as the foundation for crafting compelling messaging.

Next, we'll identify messaging angles tailored to resonate with each cohort’s mindset or situation, designed to drive behavior change and maximize engagement. These angles are then integrated into one of our high-performing delivery frameworks, informed by proven strategies from your category and the latest trends capturing attention in the organic social world.

‍Step 2: Creative Production
With a clear strategy in place, we get to work:
- Writing scripts
- Casting the perfect actors
- Booking shoot locations
- Filming high-quality content

Once the footage is captured, it moves to our expert editing teams, who apply the latest platform-specific best practices to ensure your creative is optimized for performance.

‍Step 3: Unlimited Revisions & Iteration Editing
We understand that great creative requires refinement. That’s why we offer unlimited revisions, ensuring every piece meets your expectations and delivers results. From there, we embrace a never-ending variation and iteration testing approach with the goal of improving performance overtime.

We are a creative production company driven by media buyers who know that rigorous testing is the key to ad performance. Our Modular Iteration Approach breaks every ad into three core sections: the hook, body, and pitch. During production, we capture multiple variations of each section, allowing us to seamlessly mix and match to create complete, cohesive ads.

This modular strategy enables us to test individual sections and generate countless iterations from a single shoot. Over time, this approach leads to consistently better results. With each shoot, we gain deeper insights into what works best for your audience, fine-tuning every component to maximize performance. Plus, we can combine top-performing sections from different shoots to create new, optimized configurations.

To ensure flexibility and your complete satisfaction, we offer unlimited edit iterations—meaning there’s no cap on how many adjustments or variations you can request. This way, your ad creative evolves alongside your campaign performance, delivering measurable results every step of the way.

Our turnaround time is 4 weeks, depending on variables like product shipment (if needed), number of revisions, etc. Creative iteration requests usually take 3-4 days to turnaround.

Most UGC ads are fake. They're often scripted, with creators pretending to be genuine customers. We're living in a "trust recession"—trust between people, and in brands, is at an all-time low. You see it in ad comments: people calling out ads as fake or scripted. With the rise of AI and deepfakes, audiences are becoming even more skeptical.

UGC done right, with actual customers as the creators, can perform really wonderfully because they feel very authentic and native to the type of content people like to interact with on TikTok, Instagram and Facebook.  

The ads we create blend elements of UGC with elements of a high-production shoot. They are shot professionally with a cinematography camera on location with an actor representing your brand, however the ad framework and shooting styles are similar to UGC.

This approach balances brand with performance, and doesn't deceive customers the way fake UGC ads do.